About the role
InnerCamp is a training school built on the Holosomatic® Method: breathwork, bodywork, energy work and manifestation, with facilitators working in more than 45 countries.
We're looking for an experienced Social Media Manager to own the strategy behind our channels and raise the standard of everything we publish.
This is a senior, strategy-first role. You decide what we say, how we say it and why, then guide our creative team to make it happen. Our content should carry the depth and care of the work itself.
Ideally you've grown accounts for established brands. Experience in wellness, personal growth or education is a strong plus.
Social Media Strategy & Leadership
- Define and own the overall social media strategy aligned with brand goals and company vision
- Develop content pillars, campaigns and growth strategies across platforms
- Lead the social media calendar and provide clear direction for execution
- Translate brand identity into strong, consistent digital storytelling
- Analyse performance and optimise strategy based on data and insights
- Stay ahead of trends and continuously evolve our approach
Team & Execution Oversight
- Guide and direct the Social Media Executives and creative collaborators
- Provide clear briefs, feedback and strategic guidance for content creation
- Ensure consistency in tone, visuals and messaging across all platforms
- Collaborate with marketing, design and leadership teams on campaigns and launches
Brand Positioning & Growth
- Strengthen InnerCamp’s positioning as a premium leader in holistic education
- Drive community growth, engagement and brand loyalty
- Identify opportunities for innovative content formats and collaborations
- Support visibility and awareness of programs, events and trainings
What we’re looking for
- Minimum 5 years of proven experience as a Social Media Manager for established or high-profile brands
- Strong strategic mindset with a track record of growing and elevating accounts
- Experience in wellness, self-development, spirituality or transformational education (preferred)
- Ability to think both creatively and analytically
- Excellent understanding of content strategy, storytelling and audience psychology
- Confident leadership and communication skills
- Fluent English (written & spoken, C1+ level)
- Comfortable working remotely and independently
- Highly organised, proactive and detail-oriented
What’s in it for you
- Full-time remote role in an international team
- Real ownership of our brand voice and direction
- Room to shape how a growing school shows up online
- A creative, collaborative environment
- Access to InnerCamp trainings
Work schedule & location
Full-time. Remote — work from anywhere in the world.
How to apply
If you're ready to own InnerCamp's social media and set its direction, fill in the application form. Tell us about an account you grew, and how you did it.
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